Doughnut giant Krispy Kreme is releasing its first range of packaged snack products in the US, introducing four new bite-size product lines.
From 22 June 2020, Krispy Kreme will introduce several flavours of Doughnut Bites and Mini Crullers, which will be available nationwide from Walmart stores from July 2020.
The Krispy Kreme Doughnut Bites are bite-size doughnut holes offered in Original Glazed, Chocolate and Apple Cinnamon flavours; available in five sleeves of four Doughnut Bites per box. Each box includes 20 doughnuts in total, and are available for a suggested retail price of $3.97.
Meanwhile, the Krispy Kreme Mini Crullers, feature an ‘enhanced’ recipe of Krispy Kreme’s mini cruller doughnuts offered in Original Glazed and Blueberry; available in four sleeves of two Mini Crullers. Each box also has a suggested retail price of $3.97.
Krispy Kreme will also offer seasonal flavours at Walmart, starting with new Strawberry Doughnut Bites and Lemon Crullers available for a limited time this summer, and more new offerings will be announced later this year.
Dave Skena, chief marketing officer for Krispy Kreme, said: “For over 80 years, fans all across America have asked us to bring the great taste of Krispy Kreme to their neighbourhood.
“Now, with the help of our partners at Walmart we are able to do just that.”
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