Kroger has expanded its Simple Truth plant-based collection with new meat alternative burger patties and grinds.
The Simple Truth Emerge products are said to offer the same taste, texture and sizzle on the grill or in a pan as beef and are free of GMOs, dairy, gluten and soy.
The plant-based patties and grinds provide 20g of pea-based protein per serving and are located in the packaged traditional meat case.
“Kroger continues to be at the intersection of plant-based curiosity and culinary innovation. As more of our customers explore and embrace a flexitarian lifestyle, Simple Truth Emerge is a fresh innovation that provides a flavourful meat alternative that cooks comparably,” said Gil Phipps, Kroger’s vice president of Our Brands.
“Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat. And Simple Truth Emerge is an illustration of the commitment that Kroger has to providing our 11 million daily customers with new choices that fit their evolving eating styles and preferences.”
Kroger launched the Simple Truth Plant Based collection last year, offering products such as vegan chocolate chip cookie dough, oat milk, sour cream, deli slices and sausage.
The retailer has announced plans to launch 50 additional Simple Truth Plant Based products this year. The full Simple Truth portfolio includes more than 1,550 products and generated more than $2.3 billion in sales last year.
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