Germany’s Krombacher brewery have announced the launch of their best-selling Radler brand to the UK off trade.
Made from 50% original Krombacher Pils and 50% of a bespoke-made lemonade, the beer is said to offer zesty refreshment, have an ABV of 2.5% and is available in a 33cl bottle.
With a gleaming yellow colour, the beer is said to develop and retain a fine head while including the aroma of lemons.
Krombacher UK sales and marketing director Stephan Kofler said: “Krombacher has seen tremendous double-digit growth over the last three years so it is important that we keep the momentum going and we believe our Radler brand can help us do just that. It demolishes its rivals in the home-market and with the Olympics and the German purity law anniversary plus a growing trend for low alcohol beers, I think it’s the perfect time for it to be introduced.”
© FoodBev Media Ltd 2024