The Buffalo, New York based Sorrento brand has been in existence for 66 years, but is now being eliminated by Group Lactalis, the French food company that has owned the business since the 1990s.
In its place, all of Sorrento’s products – from ricotta and mozzarella to snack cheese products – will be rebranded under the Galbani brand, a worldwide brand also owned by Groupe Lactalis that has products sold across Europe, Japan, Canada and other countries.
Sorrento officials stressed that the elimination of the Sorrento brand name will not lead to other changes at the company’s Buffalo factory, which has more than 570 employees. “Our plan is everything stays the same or gets bigger,” said Angela Fisher, Sorrento Galbani’s marketing director.
The Sorrento factory is the largest ricotta cheese plant in North America, producing 75 million pounds of ricotta each year. The plant also produces about 68 million pounds of mozzarella cheese a year. The plant’s cheese-making processes consume about 2 million pounds of milk a day, enough to fill about 45 milk trucks, company officials said.
Source: Buffalo News
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