Laird Superfood has announced the appointment of Jason Vieth as president and CEO, succeeding Paul Hodge who announced that he would step down from the leadership role last year.
Most recently, Vieth served as executive vice president of Sovos Brands, where he managed the breakfast and snacks group. He also served for nearly a decade at WhiteWave Foods, including as senior vice president and general manager of the yogurt business.
Geoffrey Barker, chair of the board of directors, said: “We are delighted to have Jason join the Laird Superfood team to lead the next chapter of our growth story. His breadth of experience and impressive track record of leading high-growth CPG brands, particularly in the wholesale channel, will be a powerful accelerant to our digitally native brand”.
“Paul Hodge, our founding CEO, built a remarkable brand and platform, and Jason’s strong operational background, experience with plant-based beverages and strategic mindset make him the ideal candidate to lead Laird Superfood and make it a nationally recognised brand.”
Laird Superfood offers a range of plant-based creamers and dairy-free milk, as well as other beverage and snack products.
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