Lambrini has created a trio of limited-edition bottles ahead of Valentine’s Day and Mother’s Day, adorned with decorative motifs containing illustrations of love hearts and flowers.
The new-look bottles capture the essence of each of the holidays, and will provide consumers with an ideal gifting and sharing opportunity, according to brand owner Halewood.
The 75cl bottles, each wrapped in the striking and colourful designs, will be available in three flavour variants from the end of the month: original, cherry and strawberry.
The new bottles will be available through major grocers, including in Asda, Tesco, Morrisons, Co-op and Sainsbury’s – as well as One Stop stores while stocks last.
Halewood Wines & Spirits senior marketing controller for Lambrini Michelle Chadwick said: “The spring gifting period is a key time of year for Lambrini and we feel these impactful, eye-popping designs really appeal to the brand’s target market.
“This initiative has provided Lambrini with the opportunity to reflect its passion for fun and creativity in an impactful way on shelf.”
The limited-edition design will be part of wider PR and social media activity for the brand.
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