Potato chip maker Lay’s has teamed up with Swiss Chalet to bring Canadian consumers a new flavour – Swiss Chalet sauce.
The “truly Canadian delicacy” will be available exclusively in participating Swiss Chalet restaurants from this month. The potato chips will be available in 255g bags and 40g bags while quantities last.
Frito-Lay’s senior director of marketing for PepsiCo Canada, Shereen Yasseen, said: “Lay’s is constantly in pursuit of new flavours to excite Canadian chip lovers and Lay’s chalet sauce potato chips are no different. This creation combines a classic Canadian flavour with Canada’s favourite potato chips made from homegrown potatoes, giving our fans a new way to enjoy a taste they love.”
Swiss Chalet’s secret recipe sauce has been a staple with Canadian families since 1954, and the latest product innovation from PepsiCo Canada has been inspired by the popularity of the tangy dipping sauce.
“Partnering with Lay’s was a natural extension for our brand,” continued Swiss Chalet director of market Lindsay Robinson. “We pride ourselves on being Canadian, from our 62-year ‘food print’ to our product quality story and heritage, and our friendly ‘home away from home’ service.
“This uniquely Canadian potato chip was the perfect way to bring two iconic Canadian flavours to the masses in a new and exciting way.”
© FoodBev Media Ltd 2020