Honey Monster Foods has agreed a new licensing partnership with animated movie franchise Despicable Me, ahead of this month’s release of the spin-off Minions.
The partnership means that a limited edition of the company’s Honey Monster Puffs breakfast cereal with banana-flavoured Minion crispies will be introduced. Honey Monster Foods has further enhanced the product’s on-shelf standout by co-branding its packaging, with Minions appearing on the front of the pack and a large Minion cut-out appearing on the reverse.
The cereal will be available in 320g and 450g size formats with respective recommended retail prices of £1.50 and £2. The UK-based food producer hopes that the innovation will help to attract new people to the breakfast cereal category.
Honey Monster Foods marketing director Andy Valentine said: “As part of the recent brand relaunch, we’ve brought a more grown up, more responsible Honey Monster character back into the public consciousness and we’re hoping that that the rebellious Minions won’t lead Honey Monster astray with their comedy antics.
“It’s a really exciting partnership and with the cereal category currently losing a bit of ground, we hope that this great tasting, limited edition product linked to this summer’s major family movie event will bring a smile back to breakfast-time.”
© FoodBev Media Ltd 2024