Life Water is set to release the ‘UK’s first’ BPA-free canned spring water as part of a partnership with the Natural History Museum in London.
The introduction of the cans comes in the face of changing consumer attitudes towards plastic waste and the effect it has on the environment, as well as concern from scientists and environmentalists.
Each Life Water can is made from 70% recycled aluminium and from 100% recyclable materials, and the water in the cans is locally sourced from the UK.
Life Water cans will be available to retailers from 1 May 2018, and will be stocked by the Natural History Museum from late May 2018.
The brand has also partnered with clean water charity drop4drop, and each can of Life Water which is sold will help fund clean water projects globally.
Ian Owen, Director of Science at the Natural History Museum said: “Our marine biologists know only too well the destruction plastics can cause and the critical need to halt the tide of plastic entering our oceans and endangering fragile marine ecosystems.
“As a world-leading research institution and visitor attraction, we need to lead by example, and this marks an important milestone in our efforts to build a more sustainable future.
“We are delighted to be pioneering the first zero-plastic water cans from Life Water, which is just one of the actions we are taking at the Museum to be more sustainable.”
Louise Edge, senior oceans campaigner at Greenpeace UK, said: “Public and business support for reducing problem plastic is increasing by the day. The government now needs to step up, starting by introducing a UK-wide deposit-return scheme for all drinks containers.
“This would encourage recycling of plastic bottles, glass bottles and cans and make sure that waste is captured, reused and recycled.”
© FoodBev Media Ltd 2018
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