The lineup ranges from freeze-dried Lifeway ProBugs Bites for infants and other new ProBugs varieties for older children, to frozen kefir bars and a new Lowfat Honey Fig Kefir flavour invented by Lifeway customers.
All products are 99% lactose-free and naturally gluten-free.
Lifeway ProBugs Bites are tiny freeze-dried kefir ‘melts’ that dissolve in a baby’s mouth for safe and easy self-feeding. Each shelf stable, non-perishable pouch is available in Orange Creamy Crawler, Goo-Berry Pie and Strawnana Split flavours.
Lifeway ProBugs Organic Green Kefir is a yogurt-like smoothie blended with kale, broccoli, spinach, cabbage and apple to deliver the antioxidant equivalent of a full serving of vegetables.
The product is low in sugar, with protein and calcium, and is packed in a 4oz pouch with a no-spill spout.
Lifeway ProBugs Blast is a new ProBugs low-fat smoothie variation packed in a 3.5oz easy-grip container. The new line extension includes Cherry Lime Supernova, Grape Galaxy, Strawberry Kiwi Comet and Peach Mango Moon flavours.
Packed in 32oz bottles, Lifeway Lowfat Honey Fig Kefir is the 14th flavour in the Lifeway low-fat kefir collection. The new Mediterranean-inspired cultured milk smoothie was created during Chicago Ideas Week last October, where participants were invited to mix and match 45 different flavour ingredients in the Lifeway innovation lab.
Lifeway Frozen Kefir Bars are available in pear, coconut, vanilla and green tea raspberry flavours, all without high-fructose corn syrup.
“These new products reinforce the message we’ve been sending for years: healthy snacks don’t have to be boring,” said Julie Smolyansky, president and CEO of Lifeway Foods. “The success of products like our ProBugs and frozen kefir lines proves that millions of consumers are hungry for better pick-me-up options than ice cream and candy bars, and we continue to expand our product portfolio to meet that demand.”
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