Latitude Beverage Company’s premium wine brand Lila Wines has added a new rosé flavour to its portfolio of canned wines.
Lila Bubbly Rosé is a sparkling wine made with grapes from the Veneto region of Italy, and features notes of strawberries and passion fruit, providing a refreshing and light taste.
The flavour joins wines such as an Italian sparkling wine, a French rosé, and an Italian Pinot Grigio in the brand’s product portfolio, and the drink is naturally gluten-free, low in calories and contains no added sugar.
Latitude Beverage Company say the drink was created to cater to the growing demand for canned wines in the country, as Nielsen research claims the growth of the canned wine segment rose 54% over the last year.
Kevin Mehra, CEO of Latitude Beverage Company said: Canned wine is one of the most innovative wine trends today, and we’re excited to add another great varietal to our Lila Wines portfolio.
“Lila Bubbly Rosé features the crisp freshness of a rosé and the light effervescence of a sparkling wine, making it the perfect pairing for any summer celebration.
“Lila has been one of our most beloved brands since launching two years ago, and we anticipate Bubbly Rosé will help the brand grow by 60-70% in 2018, exceeding last year’s 55% growth.”
Lila Bubbly Rosé will be available from selected US retailers in four-packs of 8.4oz cans, with a suggested retail price of $11.99.
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