Colian Holding-owned chocolate brand Lily O’Brien’s has added a new Share Bags range as it looks to tap into the trend of sharing chocolates.
Available in 120g and 110g packs, the line includes four flavours: mega milk chocolate, dark Belgian chocolate, crunchy salted almond, and creamy caramels with sea salt.
The launch of coincides with Lily O’Brien’s new multi-million-pound brand campaign called Share Wisely in the UK and Ireland.
Lily O’Brien’s’ international marketing manager Hilary Hughes said: “There’s something for everyone in the new Share Bags range. We are calling them Share Bags, but it’s more of a suggestion than anything. The new range is the perfect indulgent treat to keep or share.
“As the share bag category continues to grow, the range of four will provide shoppers with more choice than ever to enjoy premium Irish chocolates with family and friends. It also provides retailers with an opportunity to capitalise on the category growth and build their in-store offering to deliver a wider range of products for shoppers to try.”
Lily O’Brien’s Share Bags are available in the UK with a recommended retail price of £2.50.
Polish food producer and distributor Colian Holding secured a €40 million deal earlier this year to buy Lily O’Brien’s.
© FoodBev Media Ltd 2018
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