Bacardi is adding to its namesake rum range in the US with a lime variant, which it says is the brand’s “most refreshing flavour innovation yet”.
The 32% ABV beverage features a base of Bacardi Superior white rum, which is then infused with natural lime flavours to provide “an intense flavour with aromas of lime zest and natural bright citrus notes”.
Bermuda-headquartered Bacardi said lime was the obvious choice for the new flavour as it is the most popular fruit to be paired with rum.
Roberto Ramirez Laverde, vice president, Bacardi for North America, said: “As soon as the weather warms up, people are ready to take their drinks outside, whether it is for an outdoor barbecue, party on the beach or happy hour on a rooftop bar – Bacardi lime is the perfect complement to these spring and summertime occasions.
“We have watched the flavour space grow year after year and we know that consumers are going to embrace this new infused rum, especially when they’re on the hunt for a refreshing new cocktail.”
Starting this month, Bacardi Lime will be available for a suggested retail price of $12.99 (750ml).
The rum joins eight other flavours under the Bacardi rum range in the US: banana, limón, raspberry, grapefruit, coconut, pineapple, mango, and dragonberry.
Last month, Bacardi Spiced was introduced in the UK as a response to the increasing global demand for flavoured rums. The 35% ABV spirit is made with gold rum mellowed in American oak for a “hint of smokiness” and blended with natural flavours and spices to create a “bold, yet smooth taste”.
Bacardi further expanded its portfolio in the UK last week with the release of Martini Fiero, an orange-flavoured vermouth, and Bombay Sapphire English Estate, a limited-edition gin inspired by summertime in the English countryside.
© FoodBev Media Ltd 2019
World Beverage Innovation Awards – ENTER NOW!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.