Hydration powder mix brand, Liquid IV, is expanding its Multiplier range with the introduction of a new immune support blend.
The company’s latest non-GMO drink mix features a blend of vitamins C and D, Kerry’s Wellmune ingredient and zinc, which aims to support the immune system.
The brand utilises Cellular Transport Technology (CTT) in all its drink mixes, which it says enhances the rapid absorption of water and key nutrients into the bloodstream.
‘Bursting’ with sweet notes of tangerine and citrus, Liquid IV’s new mix comes in portable sticks for on-the-go consumption.
“We’re thrilled to launch a product that fuses science and wellness to deliver cutting-edge formulas to our consumers,” said Brandin Cohen, founder and CEO of Liquid IV.
“Science is always at the forefront of all our products. Our immune support blend has been carefully crafted to strengthen and maintain the immune system – something that’s more important than ever.”
Hydration Multiplier+ Immune Support will be available nationwide at retailers including Walmart, Amazon and Costco, as well as via the brand’s website.
Last month, Unilever announced that it had agreed to acquire Liquid IV for an undisclosed sum.
© FoodBev Media Ltd 2020