US refrigerated salad dressing brand Litehouse has acquired gluten-free pasta maker Veggiecraft Farms.
Veggiecraft Farms offers a range of vegetable-based pasta and rice, made using ingredients including cauliflower flour, lentil flour and pea flour.
Litehouse, a 100% employee-owned company, has made several moves over the last year to expand its product offering, including acquiring the Sky Valley and Organicville brands. The company also recently launched the Green Garden brand of freeze-dried herbs.
“The acquisition of Veggiecraft Farms is the latest development in our long-term strategy to focus on category expansion and offer consumers convenient, memorable home-cooking experiences,” said Kelly Prior, CEO and president of Litehouse.
“We are starting to see a significant increase in consumer demand for plant-based offerings and this acquisition will provide a foundation for us to develop a portfolio of products with the plant-based consumer in mind.
“Outside of this acquisition, we will continue to put an increased focus on building out our plant-based offerings across multiple areas of the grocery store.”
Litehouse’s portfolio of dressings, dips, sauces, cheese, drinks and herbs is offered through channels including retail, e-commerce, foodservice and deli.
The financial terms of this latest acquisition deal have not been disclosed.
© FoodBev Media Ltd 2021
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