VMG invested in baby food brand Little Freddie last year alongside Hillhouse Capital.
British baby food brand Little Freddie has added five new products to its portfolio: two protein-packed meals, two savoury simply veg pouches, and a lactose-free yogurt pouch.
The lactose-free pear and blackberry yogurt is made whole milk and Little Freddie said it is the “country’s first lactose-free yogurt for babies”, bringing more choice to the market for parents of children with allergies.
Meanwhile, the high-protein meals – grass-fed beef lasagne with parmesan, and free-range chicken and kale pot pie with cheddar mash – have been developed based on the calorie content of breast milk.
The meals also aim to help make the transition from baby food to family meals easier for parents with a fork mash texture for development.
Finally, the simply veg lines – butternut squash, peas and kale; and sweet potato, parsnip and broccoli – are designed to expand babies’ palates and develop a love for savoury flavours.
Little Freddie said its flavour combinations and bold white packaging aim to cut through the noise and offer parents transparency and honesty.
Sophie Sproson, Little Freddie head of new product development, said: “We’ve been developing these new products for over 12 months now because we wanted to get them just right – delicious, unique and nutritious.
“I’m especially excited about our lactose-free yogurt. Lactose intolerances are becoming more common but, until now, there were no on-the-go pouches out there for parents of babies with lactose intolerance.
“We wanted to fill this gap by creating a delicious product that still contained all-important calcium and protein for development. It took us a while but we couldn’t be happier with the result.”
© FoodBev Media Ltd 2020