Soulfresh-owned beverage brand, Lo Bros, has expanded its range of organic kombucha with the introduction of a special-edition rhubarb and apple flavour.
The brand’s latest offering combines the tartness of fresh rhubarb with the sweetness of ripe apples for a ‘quintessentially British’ serve.
Lo Bros’ new ‘adult soft drink’ is vegan, 100% organic and free from dairy and gluten. The brand’s range of organic kombucha also includes flavours such as watermelon and passion fruit, and each bottle is said to contain millions of probiotics.
Dom Dalton, general manager of Soulfresh, said: “At Soulfresh we are committed to innovation and are really excited to be launching our latest limited-edition kombucha, a delicious rhubarb and apple SKU, in Sainsbury’s, Ocado, Planet Organic and Whole Foods Market.
“We wanted to create a unique flavour combination that is reminiscent of the nation’s favourite fruit crumbles and pies, and through this launch we are tapping into burgeoning demand for exciting adult soft drinks in the UK.”
With an RRP of £2.00 per 330ml bottle, Lo Bros’ rhubarb and apple kombucha is available from Sainsbury’s, Ocado, Planet Organic and Whole Foods Market.
Lo Bros recently released a new CBD kombucha and a duo of gut shots, as it aimed to tap into the post-Covid-19 demand for functional products.
© FoodBev Media Ltd 2020