Canadian retailer Loblaw Companies has added a range of cricket powder to its shelves, introduced under its President’s Choice brand.
The products – which are sourced from a cricket farm in Canada – have been made by Loblaw to “answer the need for great-tasting protein, produced in a more sustainable manner”.
The retailer said that that the cricket powder can be easily added into baked goods, smoothies or meals, to provide high levels of protein, B12, calcium and fibre. It is said to bring a “subtle, earthy flavour” to food.
Loblaw vice president of product development and innovation Kathlyne Ross said: “With our President’s Choice brand we’re always looking to bring the new and the next to Canadians.
“By making products like Cricket Powder widely available in our grocery stores, we are giving Canadians the option to not only try something new, but to also make a conscious decision on what they eat and how it impacts the environment.”
Jarrod Goldin, president of Entomo Farms, added: “We are honoured to be working with the President’s Choice team to bring sustainable food solutions to consumers.
“We are striving to take the next step to ensure innovative, inspiring and most importantly conscious food options are available for Canadians and we believe cricket powder is just scratching the surface.”
The introduction is the latest in a series of launches of food made from insects. Last year, Finnish food company Fazer introduced a range of bread made from cricket flour. Meanwhile, PepsiCo announced that Jimini’s – which makes snack bars from insects – was among the finalists of its nutrition incubator.
© FoodBev Media Ltd 2019
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