Research revealed that almost half of Brits (43%) are constantly eating on-the-go instead of sitting down at the table for three square meals, and one in three Brits (37%) combine breakfast and lunch into a quick brunch instead.
In addition, a fifth of Brits (18%) choose to snack five times or more throughout the day and often skip their evening meal because of this.
“We suspected that us Brits have started to take on a busier and more hectic lifestyle, but our results prove this is the case,” said Simon Foster, VP marketing of Maple Leaf Bakery UK (owner of the New York Bakery Co). “With the traditional lunch hour becoming a thing of the past, we wanted to create a solution to our increasingly New York-style lifestyle. Our brand is all about giving the UK a taste of New York and we hope we can help Brits to satisfy their 24/7 snack cravings, as though they were in the Big Apple.”
Almost half (47%) of Brits now spend just 20 minutes or less eating their lunch.
Source: New York Bakery Co
.
© FoodBev Media Ltd 2024