The Soho Juice Co is launching this month with two original still mixers that claim to provide an innovative and high-quality quick-serve mixer that can be paired with any spirit or cocktail.
The mixers are available in cucumber; mint; lemon and lime; and blood orange, raspberry and ginger flavours, and are the result of an experiment by Steve Moran, Johnny Barnes and John Mullin.
After a night out in Soho, the friends realised a gap in the market for non-fizzy mixers.
Moran said: “They have been really well received by the trade, as bar owners and operators understand the benefits the range can bring to a busy bar – it means staff can create appealing drinks quickly and work up impressive cocktails in just a few minutes.
“There are spirit drinkers who do not enjoy the botanical or bitter quinine taste of tonic water, nor the sugariness of traditional fizzy drink mixers. Our range gives customers the option of a refreshing, still drink to enjoy with their spirits, and with a few small presentation details bartenders can create a really slick-looking spirit mixer drink or cocktail.”
The mixers can be combined with everything from spiced rum to spritz-style long drinks. In addition, they can be enjoyed on their own or in virgin cocktails.
Packaged in brightly coloured 200ml bottles, the cucumber blend had 36kcal while the blood orange flavour has 40kcal.
© FoodBev Media Ltd 2020
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