UK-based snack brand London Flavours has released a new crisp range inspired by popular street food flavours.
Street food is growingly increasingly popular in the UK, and research conducted by MCA Insight claims that the UK’s street food market has grown around 9.1% from 2017, valued at £1.9 billion this year.
The new London Flavours Street Food range aims to capitalise on this, and three flavours will initially be available in the range: Pho, Teriyaki and Sticky Ribs, and all flavours will be available in 40g and 150g bags.
London Flavours spokesperson Josh Guest said: “our new Street Food range aims to inject more excitement into the UK crisps market, with a unique new range of flavours that reflect London’s food culture and diversity.
“We saw an opportunity to capitalise on the high consumer demand for adventurous new Street Food flavours and cuisines, infusing them into a delicious range of premium crisps.”
London Flavours also collaborated with London street vendor Salt Shed to create the Sticky Ribs flavour, and Salt Shed is featured on the packaging of the crisp flavour.
Salt Shed co-owner, Laurence Stevens added: “London Flavours, like us, are serious about quality food inspired by our city.
“Street Food is the way Londoners eat today, so we were delighted to work with them to create an irresistible Sticky Ribs flavour influenced by our own ribs”.
© FoodBev Media Ltd 2019
Asia Food Innovation Awards – DEADLINE EXTENDED!
Due to popular demand, the deadline has been extended to Friday 14 June.
Don’t miss out on having your innovations recognised on a global scale.