Quite a big team from FoodBev Media will be there to spot the latest trends, see some exciting new products and meet some interesting people!
Look out for Shaun Weston, Claire Phoenix and Hannah Oakman from the editorial team who will be looking out for all the latest innovations, and for Ruth McMenamin, our new awards and marketing executive, who will be seeking out entries for our upcoming Dairy Innovation Awards and Beverage Innovation Awards at drinktec schemes.
Sustainability is top of many company agendas these days and I’m expecting to see many new initiatives, plus, on the packaging side of things, the outcomes from last year’s projects, from biodegradable packaging to new lightweight bottles.
I’m expecting to see more evidence of the trend to natural flavours and clean label, plus lots of great innovations in the convenience space.
My mission is to meet as many new companies as possible, take lots of pictures and do some audio interviews (if Shaun or Claire or Hannah don’t get to best targets first!). If there’s time, I’ll take in some of the seminars, too, as they’re always good value.
It can be an exhausting couple of days, so I’ve already spotted that there’s a ‘Superman’ energy drink exhibiting for the first time. I might make that an early stop!
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