Lord Bilimoria on how Cobra Beer and Molson Coors survived the recession

Lord Bilimoria talks about weathering the financial crisis, and partnering with Molson Coors in 2009.

“When we formed the joint venture,” he says, “we had just restructured the business in a very painful way. The integrity of both parties – staying the course when not necessarily everyone else was – enabled us to rescue the business, to form the joint venture, and now to build a very solid business, which has been growing even in recessionary times, and work well as a true joint venture.”

He also talks about the importance of innovation in being (and maintaining) an award-winning beer producer, and how being ‘restless’ as an innovator has led to Belu Cobra Foundation glass water bottles.

Recorded, produced and hosted by: Claire Rowan and Shaun Weston. Photo by Richter Frank-Jurgen, Flickr Creative Commons.
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