Fruit-infused sparkling water brand Loveau has launched in the UK with three flavours: raspberry, strawberry and blueberry; watermelon; and yuzu, lemon and lime.
Created by the team behind Harry Brompton’s London Ice Tea, Loveau drinks are free from sugar and artificial sweeteners.
Featuring blue and white striped packaging, the brand has selected fruits that are said to offer a balance between sweetness and sharpness “to create a deliciously refreshing fruit-infused sparkling water”.
Loveau uses essential oils squeezed and pressed from each fruit to create an intense flavour.
Simon Green, Loveau commercial director, said: “We are extremely excited to launch a new sparkling soft drink that is completely natural and free from sugar and sweeteners.
“The journey to create Loveau comes from a cause close to my heart after my son was diagnosed with type 1 diabetes three years ago.
“Our wish with Loveau is to create a naturally infused, flavoured alternative for the UK that is not only delicious and refreshing, but also leaves people free to feel good.”
The three beverages are now available in UK supermarket Waitrose, retailing at £3.69 for a pack of four.
As consumers shift away from sugary soft drinks, there has been a surge in sparkling water launches in recent months, including: PepsiCo’s Bubly, Britvic’s Aqua Libra and Zevia’s new product lines.
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