A new ready-to-drink green tea is being launched in response to sugar-loaded, high calorie beverages.
Tg healthy green tea is available in 330ml size formats, which contain no more than 30 calories and 7g of sugar per bottle. According to its founders, this represents about one fifth of the equivocal values of other leading ready-to-drink iced tea brands.
It is available in ginseng, mandarin and ginseng, and jujube and ginseng varieties. All three are free from artificial colours, flavours, preservatives or sweeteners, with ingredients chosen for their reputation to support the maintenance of good health and vitality.
The new product is also being launched in a 15-pack pyramid tea bag format.
It was conceived by Dr Hua He and global marketer Sophia Nadur, who spoke to FoodBev’s managing editor Claire Phoenix about the potential of the green tea market earlier this week.
Tg is soon to be available at major UK retailers, independent convenience stores and corporate canteens.
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