This year’s Homecoming Scotland campaign celebrates the 250th anniversary of Robert Burns’ birth. The Homecoming Scotland Coke bottle has therefore been designed to feature an image of the famous Scottish poet, as well as the iconic Highland Stag against the traditional Coke-red background.
The launch of the Homecoming Scotland bottle is to support the Scottish government’s campaign to encourage Scottish expatriates to return home to Scotland either to live or to holiday.
The limited edition bottle will be available in independent, on-premise, workplace and leisure outlets in the whole of the UK from June until the end of the year. The launch of the Homecoming Scotland bottle is expected to drive demand for the brand and increase sales for retailers.
Alan Halliday, regional director of Coca-Cola Enterprises Scotland, said: “Coca-Cola is delighted to be supporting the Homecoming Scotland campaign. With both manufacturing and sales operations employing over 400 people in the region, our Scottish customer relationships are highly important to the business. It therefore makes a lot of sense that we get involved in a campaign like this, supporting the Scottish economy by encouraging Scottish people to return to their roots.”
On 5 June, Coca-Cola will host a launch event at The Gleneagles Hotel for customers, which will be attended by Simon Baldry, MD for Coca-Cola Enterprises Ltd, and The Rt Hon Alex Salmond MSP, first minister of Scotland.
The Coca-Cola Company has previously produced a number of iconic limited edition bottles, but never for a national event on the scale of the Homecoming Scotland campaign anywhere in the world.
Source: Homecoming Scotland 2009
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