Dutch spirits brand Lucas Bols has announced the launch of a non-alcoholic gin alternative, Damrak Virgin 0.0, as consumer demand for low-alcohol and virgin options continues to grow.
With its latest product, the Amsterdam-headquartered company, which claims to be the world’s oldest distilled spirits brand, serves the needs of consumers who want to make more health-conscious choices.
Lucas Bols claims that even at 0% alcohol, the ‘spirit’ doesn’t compromise on taste.
The drink, which has been two years in development, contains the same botanicals that Lucas Bols’ Damrak Original Gin is known for, including citrus peels from Valencia and lavender and coriander seeds.
Commenting on the launch, Lucas Bols’ CEO Huub van Doorne said: “I am very proud to announce the launch of this highly innovative new drink.
“The Lucas Bols team has worked hard to create a true non-alcoholic alternative that contains a unique flavour.
“Now consumers can pick up a bottle of Damrak Gin and Damrak Virgin 0.0 to enjoy a gin and tonic anytime anywhere without sacrificing the taste.”
Damrak Virgin 0.0 will be released in April in Lucas Bols’ home market of the Netherlands, followed by the US launch in June.
© FoodBev Media Ltd 2019