UK-based alcohol-free beer brand, Lucky Saint, has secured over £10 million in a Series A funding round led by venture capital companies Beringea and JamJar Investments.
Other participants included Warburtons chairman, Jonathan Warburton, and Wahaca CEO and co-founder, Mark Selby, among others.
According to Lucky Saint, the round marks the first time in Europe that an alcohol-free beer brand has raised such a large amount.
The investment will strengthen Lucky Saint’s position as the UK’s largest independent alcohol-free beer, accelerating the distribution of its draught offering and initiating the company’s planned expansion into other parts of Europe, as well as growing its team.
Luke Boase, founder and CEO of Lucky Saint, said: “This latest investment will ensure further success for the company in the UK and help us build a globally recognised alcohol-free brand. We all know JamJar’s track record in supporting and driving great consumer brands, and with Innocent as their story, we know we’ve got an exceptional team behind us.”
He continued: “Over half of the UK want to moderate their alcohol consumption. More people than ever before are looking for a great-tasting alcohol-free beer. We’ve become the category leader, and the UK’s largest independent alcohol-free brand, because we’ve been totally focused on quality. It will remain at the heart of everything we do as we continue our very ambitious growth plans.”
“We feel we’ve just scratched the surface of this opportunity. This investment will kickstart our launch into European markets and put more Lucky Saint in pubs up and down the UK. And with one in three pub visits now alcohol-free, we are unbelievably excited that our own pub and brand HQ is launching in central London, where it all began four years ago.”
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