Lucozade Energy is reinforcing its ‘Do More’ philosophy with its first TV ad in almost five years. The ad will also run in UK cinemas until September 2010. The creative captures the brand’s commitment to inspire people to ‘Do More’ with their energy, which is brought to life with ‘action adventures’ such as sand boarding, kite surfing and white water rafting, and will run alongside the new Lucozade Energy ‘Win An Amazing Adventure’ OPP.
The new Lucozade Sport Lite TV advertising campaign will run until August 2010. The creative shows three sporting participants in typical workout scenarios, and communicates the key benefits of Lucozade Sport Lite: hydration and performance enhancement.
Refreshed and rehydrated by the 50-calorie sports drinks, the individuals are able to achieve their own personal victories, reinforcing the campaign’s tagline ‘performance is personal’.
Lucozade Alert Plus TV ads will remain on air until later this month to help stimulate the £3m category. The advert has introduced the tagline ‘Sharpen Up in a Shot’, using a driving scenario that follows a young driver leaving a forecourt after drinking a Lucozade Alert Plus.
The key benefits of aiding mental performance, focus and concentration then quickly come into play in the car sequence.
© FoodBev Media Ltd 2021
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