Lucozade Energy brings slimline can format back for three flavours

Lucozade Energy has relaunched its 250ml slimline can range with a sleek new look, which will be available in orange, original and pink lemonade flavours.

The newly designed cans will be supported by in-store activation, which includes a variety of point-of-sale materials to catch the attention of consumers. Following the launch of the new Lucozade Zero range in May, the low-calorie orange variant will also be available in the 250ml can format later in the year.

Through the relaunch of the can format, Lucozade Energy is giving its two most popular flavours – original and orange – a modernising refresh, while the cans are also available for the brand’s pink lemonade flavour, which it said was its most successful product launch to date with strong appeal among female consumers.

The new slimline cans are supported by the £3 million Find Your Flow media campaign, announced last year, which involves TV, radio and outdoor advertising.

Lucozade Energy senior brand manager Ashleigh Roberts said: “We are really excited about the Lucozade Energy can relaunch and the stylish new design. For consumers, these single-serve cans provide an easy ‘grab and go’ option for those moments throughout the day when we all need a refreshing break. More and more consumers are seeking out “drink now” canned soft drinks and with strong sales to date4 we’re confident that the new look cans will be a successful addition to the Lucozade Energy range”.

The new-look slimline cans are available in the wholesale, grocery and impulse channels with a recommended retail price of £0.59.