Welsh soda maker Lurvill’s has introduced a new flavour – lavender spice – as it continues to target the UK’s adult soft drinks market.
The new beverage is described as a no added sugar alternative to ginger beer. It features a botanical blend of lavender with ginger, horseradish, hibiscus, cardamom and rose.
As with Lurvill’s original flavour, it is free from additives, preservatives and colourings. There are 86 calories per 330ml bottle.
The company claims the lavender flowers lend the drink a spicy kick, which is enhanced by the pungency of ginger and the heat of horseradish.
Lurvill’s managing director Dave Steward said: “From the outset, we’ve been asked by stockists for another variant. However we wanted to wait until we’d built solid distribution in our heartland – and were able to prove that a high quality soda with no added sugar would be a hit amongst adults.
“We’ve done that now and lavender spice is a stunning addition to what we can offer – it’s got a subtlety that you don’t get from many drinks with ginger in them.”
Lurvill’s Delight was first made in 1896 by twin brothers from south Wales, with the profits used to pay for 150 coal miners and their families to emigrate to the US.
The company ceased production in 1910 due to a shortage of dock leaves in the local area. Now drinks industry veteran Steward aims to resurrect the brand, this being the second flavour launch, with the adult soft drinks category enjoying a resurgence.
The lavender spice flavour is available in 330ml bottles with a recommended retail price of £1.89.
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