Lux Row Distillers has launched a limited-edition bourbon in the UK through its Rebel Yell brand, the brand’s second limited-edition release in the UK.
The new 45% ABV Rebel Yell Cognac Cask Finish bourbon will be available with a limited run of 6,000 bottles, which will be released during the next 12 months.
Rebel Yell Cognac Cask Finish will be distributed by Cellar Trends in the UK and be available through both the on and off-trade. The bourbon is bottled at 90 proof and created using corn, wheat, malt and water at Lux Row Distillers in Bardstown, Kentucky.
According to the company, the release of the Cognac Cask Finish product follows the success of the brand’s limited-edition French Oak Finish bourbon last year.
Lux Row Distillers’ master distiller and head blender John Rempe, said: “Secondary finishing is having a huge renaissance in the bourbon category, as it really appeals to consumers who typically value age statements and vintages in spirits.
“This is particularly true in the UK and Europe, where a secondary finish in bourbon is regarded as a yardstick for creative and complex flavours that must be tasted and savoured.
“Last year’s special finish of Rebel Yell was a bit of an experiment to test demand amongst the brand’s European fanbase and to reward their loyalty. It proved such a hit that it inspired us to create this year’s cognac finish.
“The challenge for us was to create another limited edition Rebel Yell that was distinctly different to the spicy, chocolate and ginger taste of the French Oak in 2019. The cognac casks really do give the bourbon a completely different character, with the subtle taste of raisins setting this year’s release apart.”
Rebel Yell Cognac Cask Finish will be available in the UK from October, with a suggested retail price of £34 per 700ml bottle.
The Cognac Cask Finish bourbon will also be released in Italy, Germany, Netherlands, France and Switzerland following the UK launch.
© FoodBev Media Ltd 2020