Tapping into the current home baking movement, the new, larger and ergonomically designed ‘baking pack’ – which now features an easy-flow pouring spout – has been developed to make baking with Lyle’s Golden Syrup simple.
The new format now includes on-pack measuring markers for seven Lyle’s recipes – from golden cupcakes and toffee apples to buttery flapjacks and gingerbread and has been designed to inspire a new audience of bakers – including those looking for a different option to the traditional tin format and to younger bakers wanting to try Lyle’s Golden Syrup in new and creative ways.
Lyle’s Golden Syrup senior brand manager Elpida Gailani said: ‘After extensive consumer research into the positioning of the brand, we are really excited to add this new product to our existing syrup range and it’s one of the first steps we are taking to move the brand forwards from the iconic tin that we are traditionally associated with. We are confident that this new baking pack will give baking enthusiasts the inspiration and the tools to use Lyle’s Golden Syrup more regularly in the kitchen and make baking with Lyle’s easier.”
Source: Tate & Lyle
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