As 2016 is coming to a close, we are looking at the overarching themes gaining traction at the moment in the food and beverage industry. These major shifts in consumer behaviour are predicted to affect all aspects of the sector – from business models to production, packaging and marketing – in 2017.
Naturalness and functional health benefits
As natural and healthy options continue to rise, nostalgia is revisited. In terms of processing, less is more in the food and beverages. Recipes are going back to basics but with the added benefit of natural energy-boosting ingredients, antioxidants, vitamins and protein supplements.
Weight control and guilt-free pleasure
Following on from the rise of healthy and natural eating trends, product ranges fit for special dietary requirements will see further growth with unique free-from alternatives. In 2017, the alternative ranges will become tastier, smarter, more eco-friendly and more functional.
Snackification and convenience
Eating and drinking as they commute or running errands, ‘transumers’ are changing the face of food, beverage and packaging industries. Street food classics, healthy home-baking recipes and high-quality, artisanal delights are being adapted for their round-the-clock, on-the-go lifestyles with creative and convenient packaging options.
‘Free-from’ options
Reformulation is the word on the street! Grab-and-go food staples are lowering sugar, salt and calorie content. Almond, cashew and coconut milks will continue to grow as dairy alternatives, while the number of vegetarian, vegan and gluten-free options is predicted to reach new heights.
Commitment to quality, environmental responsibility and social growth
Companies are responding to the ever-growing consumer demand for fairer and more sustainable products. While social enterprises increasingly intertwine with the food and beverage industry, more brands commit to premium and high-quality products in their ranges.
Set that trend
Have you launched a new product? Then the World Food Innovation Awards are for you! We regularly come across new products and trends, providing them with the platform to get the exposure they deserve. Showcase your latest innovations and set that trend!
Find out how to enter here.
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