With a 60% share of the coconut water market and annual revenues more than doubling in 2009 from the previous year, Vita Coco is headed to record sales in 2010 and beyond.
Vita Coco CEO and co-founder Michael Kirban have confirmed that entertainment manager Guy Oseary and his client Madonna have invested in Vita Coco.
Oseary also brought onboard Matthew McConaughey, Demi Moore and Red Hot Chili Peppers frontman Anthony Kiedis as additional Vita Coco investors.
“This group of investors chose to invest because they’ve all been brand loyalists, drink Vita Coco regularly and believe in the growth potential of the Vita Coco brand,” said Kirban.
Fresh coconut water, extracted from young, green coconuts (not brown ones) has grown increasingly popular as both a lifestyle beverage and a natural sports drink.
“Each of these investors not only validates the Vita Coco brand, but the category of natural functional beverages as well,” said Kirban.
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