Magic Spoon, a ‘healthy’ and direct-to-consumer cereal brand, has launched a limited-edition Birthday Cake flavour in celebration of its first-year anniversary.
To mark the milestone, the brand has also revealed redesigned packaging that now features word games and key nutritional facts.
Magic Spoon recently secured $5.5 million in a seed funding round led by Lightspeed Venture Partners and said it would use the capital to expand its business, grow its team and develop new flavours.
The US brand claims the new flavour tastes like vanilla-frosted cake with sprinkles, as it aims to deliver ‘all the childlike joy of eating cake for breakfast and cereal for dinner’.
Per recommended serving, Magic Spoon’s Birthday Cake variety contains 3g net carbs, 11g protein and 100 calories.
Like others in its line-up, the product contains 0g of sugar and is free-from gluten, grains and artificial ingredients.
“We created Magic Spoon to help people embrace their inner child and bring back all the nostalgia we loved about cereal as kids, while upgrading the experience to meet our healthy core values,” said Gabi Lewis, co-founder of Magic Spoon.
The cereal box design was created following customer feedback, as the brand discovered which attributes resonated most with consumers. As a result, Magic Spoon increased the size of its high protein and low-carb statements on the box and added its ‘0g of sugar’ claim.
Greg Sewitz, co-founder of Magic Spoon, added: “Since launching Magic Spoon, we’ve seen our customers, fans, and social media community rally behind our brand and innovations.
“Their high engagement remarkably validates consumer demand for our product. It drives us to continue finding new avenues to engage with consumers and share the magic of our cereal experience with people everywhere.”
Magic Spoon’s Birthday Cake flavour is available to purchase in packs of four boxes for $39 or as part of a special birthday variety pack with the its core flavours Fruity, Blueberry, Frosted and Cocoa for $45.
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