From this month, and running for three months over the summer period, Magnum is working with BrightMove Media’s TaxiCast, which uses a mixture of humidity, temperature and brightness to activate digital advertising that adapts to real-time information.
The taxis will detect when temperatures rise above 19 degrees Celsius (or above 16 degrees Celsius when the sun is shining) along with the right level of humidity and brightness to then activate roof-mounted LED screens that unveil the new Magnum Kisses ice cream range.
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