Magnum launches its first range of dairy-free ice cream bars

Unilever’s Magnum ice cream brand has released its first-ever range of dairy-free ice cream dessert bars in the US, which are suitable for vegan consumers.

The new Magnum Non-Dairy bars are available in two flavours: Magnum Non-Dairy Classic and Magnum Non-Dairy Almond, both of which feature a vanilla flavoured dairy-free base dipped in non-dairy Belgian chocolate.

The vanilla base is made from a blend of coconut oil and pea protein, and the chocolate is made from cocoa beans from Rainforest Alliance Certified farms.

Leslie Miller, marketing director of ice cream at Unilever, said: “This week we’re thrilled to bring our next-level chocolate to the vegan and dairy-free market.

“This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans.”

Magnum Non-Dairy bars are now available nationwide from major retailers in the US, with a suggested retail price of $4.99-5.49.