In anticipation of a potential Easter heatwave, Unilever’s Magnum ice cream brand has expanded its ice cream range with a new white chocolate and cookie flavoured product line.
Available in both stick and tub formats, the new indulgent flavour expands the brand’s white chocolate ice cream offering.
Sticks of the new White Chocolate & Cookies range feature the brand’s signature layer of white chocolate, which is then supplemented by indulgent cookie crumb throughout and the sticks are packaged in a golden foil wrap.
Meanwhile, the ice cream itself is a vanilla-flavoured panna with an indulgent cookie flavour chocolate sauce swirl.
The sticks are available in both large 90ml and mini 55ml sizes, and can be purchased in multi-packs or as single-serve sticks.
If that wasn’t enough to satisfy the sweet cravings of consumers, the brand has also expanded its range of chocolate-layer ice cream tubs with a 440ml White Chocolate & Cookies flavour variant.
Featuring a white chocolate disk layer dotted with cookie crumb pieces on top of the ice cream, the tub also features the same vanilla panna ice cream and cookie flavoured swirl, but with the addition of white chocolate shards inside the ice cream.
Cocoa beans used for the new range is Rainforest Alliance certified, meaning that the ingredients used for the range have been responsibly sourced.
Available now from selected UK retailers, Magnum White Chocolate & Cookies Sticks have a suggested retail price (SRP) of £3.69 for a pack of three, £2.93 for a pack of six mini sticks, while single sticks have an SRP of £2.
The new Magnum White Chocolate & Cookies Tubs meanwhile have an SRP of £3.85 per 440ml tub.
© FoodBev Media Ltd 2020
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