US plant-based beverages and snacks maker Mamma Chia will launch a dairy-free milk alternative range made from chia seeds.
Available in unsweetened original and unsweetened vanilla variants, Mamma Chia Organic Chiamilk is suitable for adding to smoothies, cereal, coffee or consuming straight from the bottle.
According to Mamma Chia, each serving of organic Chiamilk “is a nutritional powerhouse” with omega-3 and “more calcium than a glass of traditional milk”.
“For over ten years, Mamma Chia has been creating delicious, nutrient-rich beverages and snacks powered by the magic of chia,” said brand founder and CEO, Janie Hoffman. “We are delighted to share more of that magic with our light and creamy plant-based Chiamilk that makes it easy to enjoy more of the nourishing benefits of chia as part of your daily routine.
“More than ever, consumers today are craving plant-based food and beverage choices, so we lovingly crafted this recipe to give consumers a non-dairy milk option with exceptional nutrition and a taste that outperforms other alternative milks in the market.”
According to Research and Markets, the chia seed market is one of the fastest-growing commodity markets globally and is projected to reach $2.1 billion by 2022.
Mamma Chia says this interest stems from an increased understanding of the nutritional density of chia seeds.
Its Chiamilk products will be available at Sprouts Farmers Market and other natural food stores in the US as of March, with additional retail expansion to come throughout 2020.
© FoodBev Media Ltd 2020
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