New snack brand Mark’s Mindful Munchies has launched a range of air-popped chips, featuring ancient grains.
Made from 100% whole grain sorghum, as well as brown rice, quinoa and chia, Pop Bitties are available in four flavours: pink Himalayan salt, maple & sea salt, hickory BBQ and vegan sour cream & onion.
Containing only 120 calories per serving, the ‘light and crunchy’ snacks are vegan and Non-GMO Project Verified. Pop Bitties are also said to be free from gluten, trans fats and artificial ingredients.
Mark’s Mindful Munchies claims that the snacks are made using sorghum sourced exclusively from eco-responsible US farmers. In addition, the brand says that the grain is a source of nutrients including magnesium, potassium, iron and protein, while also being resource efficient and ‘gentle on the planet’.
“We are proud to be launching a snack food that is made from the highest quality ingredients, tastes great, is good for the body and is responsibly made,” said Mark’s Mindful Munchies founder Mark Andrus, who also launched the Stacy’s Pita Chips brand.
“I founded this company based on the belief that snacking should be fun, delicious and mindful. With its bright and bold packaging, our four versatile flavours and our commitment to sustainability, Pop Bitties truly embodies our snacking philosophy.”
Pop Bitties are available in 4.5oz (RRP $3.69) and 1oz (RRP $1.49) bags, online and at grocery stores across the US.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial