Unilever has launched a new radio and social media marketing campaign for spread brand Marmite, designed to help consumers suffering from “a case of the Mondays”.
The Hate Mondays, Love Marmite campaign began yesterday and will run each Monday until 4 July. The radio advertisements include a series of voiceovers by British television presenter John Craven, explaining how “the Mondays” is a condition that can be helped by calling the Marmite Monday Helpline.
Callers can then leave their name and email address to receive a Marmite money-off coupon, as a poll of Brits revealed that one-third dread Mondays more than any other day of the week.
The activity will also be rolled out on Facebook and Twitter, where Marmite will be offering fans advice and inviting them to air their Monday woes.
Philippa Atkinson, assistant brand manager for Marmite, said: “No matter who you are or what you do, Mondays are always a struggle. Our new campaign is all about acknowledging that and helping people to smash through the beginning of the week – the hearty and powerful taste of Marmite can give any breakfast a lovely oomph so blue Mondays can be a thing of the past.”
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