Unilever UK has teamed up with Kinnerton, Britain’s largest independent manufacturer of chocolate and novelty confectionery, for two new Easter eggs, available from February 2015.
Tapping into the Easter market, which has grown by 14.3% (£45m) and is worth £365m, the agreement will see Marmite, the iconic British brand from Unilever UK, and Pot Noodle, the number one player in the Instant Hot Snacks category, launch the brands in chocolate Easter egg formats for the first time.
Marmite is launching in a shell egg format, which has seen an 18% growth, and Pot Noodle will launch in mug and egg format, which has also enjoyed growth of 13% year-on-year.
“Building on the success of our first ever Easter egg launch last year with iconic ice cream brands Magnum, Cornetto and Mini Milk, we wanted to bring something new to the Easter egg market once again for 2015,” said Unilever UK head of licensing Julie McCleave. “By broadening the appeal of the Easter egg fixture, we anticipate that the new additions will drive sales for retailers by offering an exciting new product from brands that consumers know and love.”
“Easter isn’t just for kids,” said Rachel Wyatt, marketing director at Kinnerton Confectionery. “We want to bring fun to Easter fixtures by using these two iconic brands. The Marmite Easter Egg, which shoppers will either love or hate, combines Marmite with chocolate, while Pot Noodle mug and egg is available with a cool mug for all those Pot Noodlers.”
Marmite Easter eggs will be available in cases of 1x 4 with an RRP of £5 per unit, while the Pot Noodle Easter Eggs will be available in cases of 1x 6 and with an RRP of £5 per unit.
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