Spread brand Marmite has launched a series of “naughty and nice” jars to complement the personalised packaging that it debuted last month.
The Christmas limited editions will divide consumers into those that have been naughty, and those that have been nice, designed around the classic festive theme of Santa’s Christmas list. The nice jars have a seasonal look and feel, while the naughty jars have a dark theme and imagery to symbolise the naughty nature of the jar, brand owner Unilever said.
It follows Marmite’s personalised packaging offering, which gave consumers to lend theirs or someone else’s name to a jar of the yeast extract spread. The personalised jars, launched in November, are available to buy through a Facebook app hosted on Marmite’s page, as well as at a pop-up store in London’s Westfield shopping centre until 24 December.
Marmite assistant brand manager Philippa Atkinson said: “We’re delighted to be entering the growing market for personalised products. Marmite has an innate ability to create talkability and we believe our personalised jars will do just that. We’re especially looking forward to the launch of our festive limited editions and dividing the nation in the run up to Christmas.”
All three personalised Marmite products have a recommended retail price of £4.99, with an additional gift box available for £1.00.
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