Featuring some of the UK’s favourite chocolate brands – Galaxy, Mars, Milky Way and Maltesers – the new range gives consumers the choice to make their hot chocolate ‘just the way they like it’.
Packed in seven serving pouches, the new range consists of Mars Hot or Cold, Galaxy Hot or Cold, Milky Way Magic Stars with chocolate pieces, Galaxy Ripple with chocolate pieces, Galaxy Caramel add milk or water and Maltesers add milk or water.
The hot chocolate and malted drinks retail market has an annual sales value of £142.1m growing at a rate of 5.5% year on year.
“This new range really offers the category something fresh and exciting,” said Michelle Frost, general manager for Mars Chocolate Drinks & Treats. “As a complete range, it offers retailers an attention grabbing mix & match opportunity.
“The Galaxy Hot Chocolate brand is already out-performing the market with a year on year growth of 14% and we believe that this range will create further incremental growth.”
Source: Mars Chocolate Drinks & Treats
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