Mars has pledged to make all Mars bars sold in the UK, Ireland and Canada certified carbon neutral by 2023.
The global confectioner has announced that its Mars bars will see a carbon footprint reduction of over 20% in these countries. The company plans to use satellite data to geomap cocoa farms and accelerate partnerships with suppliers to produce dairy more sustainably.
Mars claims that any emissions that cannot be eliminated will be “offset by high-quality carbon removal credits based on climate solutions like reforestation and land restoration”.
This comes after the company announced its pledge to achieve net-zero greenhouse gas emissions across its full value chain by 2050 and planned to open a £350m sustainable logistics project with DHL in the UK.
© FoodBev Media Ltd 2022
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