Mars Chocolate Drinks & Treats has extended its celebration cake offering, with the introduction of a new Mars Bar cake.
Made from caramel and malted chocolate sponge, layered with caramel and buttercream, and covered in soft chocolate icing to replicate its confectionery counterpart, the new Mars Bar cake promises to bring “fun, familiarity and even more choice to the category,” the company said.
With a recommended retail price of £15, the Mars Bar cake “is ideal to share at parties and celebrations with family and friends” and features one of the nation’s favourite confectionery brands. The producer cited statistics from IRI that suggested the branded celebration cake category was growing by 13.1%.
Mars Chocolate Drinks & Treats general manager Michelle Frost said: “The branded celebration cake category continues to see significant growth. With great shelf appeal, and eye-catching packaging, we believe the new Mars Bar Cake will help drive category sales even further.”
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