Mars has added a new limited-edition sugar cookie flavour to its M&M’s range to mark the holiday season.
Featuring a white chocolate, sugar cookie-flavoured shell and a crispy centre, M&M’s Sugar Cookie can be added to festive baked treats.
“Both the flavour and texture of the new M&M’s Sugar Cookie evoke the warmth and nostalgia associated with homemade holiday cookies,” said Tanya Berman, Mars Wrigley’s head of seasonal marketing.
“We know our fans will love the taste of holiday magic M&M’s Sugar Cookie brings and we look forward with excitement to see all of the bite-sized holiday wishes our fans have to share.”
The M&M’s Sugar Cookie flavour is available nationwide in the US, from stores and via the brand’s website, in a sharing-sized (3.22oz) bag and a larger 7.44oz format.
Last year, Mars expanded its M&M’s range with a new hazelnut spread variant, also available in the US.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial