Mars Drinks has entered into an agreement with Taylors of Harrogate to make the producer’s premium coffee and tea available in workplaces across the UK.
Its Yorkshire Tea and Rich Italian coffee variants will be added to the beverage portfolio of Mars Drinks, which is the workplace-dedicated segment of Mars Inc.
They will be available through the company’s Flavia range of single-serve tea and coffee machines. The products will be packaged in Mars Drinks’ proprietary Freshpacks, which help to preserve the taste, quality and freshness for the office environment.
Mars Drinks UK general manager Hossam Ashraf said: “Mars Drinks and Taylors of Harrogate are both family-owned businesses committed to quality. That’s why we’re proud to include Taylors of Harrogate’s premium tea and coffee in our drinks portfolio. By adding these national favourites to our offering, we’re able provide our customers with more choices throughout the workday including these well-known brands they love and recognise.”
Taylors of Harrogate sales director Matthew Huffer added: “Mars Drinks have proven the Flavia drinks machine and Freshpack technology can deliver a proper brew that upholds the strict quality standards our consumers have come to expect from our brands. We are delighted with this opportunity to extend our retail brands into the workplace, offering the same recipes our customers love in a convenient single-serve format. Partnering with Mars helps raise our brand awareness and encourages more people to try Taylors products. Having enjoyed our drinks at work we are hoping that they pop our tea and coffee into their shopping basket too.”
© FoodBev Media Ltd 2019
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