Mars Chocolate Drinks and Treats has introduced a range of chocolate cookies as it aims to enliven the biscuit category.
The range is available in three variants: Galaxy, with real chunks of Galaxy chocolate; Bounty, with flakes of coconut and chocolate chunks; and M&M’s.
Mars said it aims to tap into the sweet biscuits sub-category, which shows growth of 2.2% in value sales.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We believe the strength of our brands will really enliven the cookie category.
“Not only does this range benefit from brand recognition and fantastic, eye-catching packaging, but boasts an authentic taste too. We look forward to seeing the reaction to our cookie range, and to creating excitement and growth in the category.”
Each pack contains eight cookies and is available now with a recommended retail price of £1.99.
© FoodBev Media Ltd 2018
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